Creating or buying a good website is the easy part of doing business on the Internet, it’s the website traffic building that usually limits sales and profitability. Use the following advice to get more people to land on your homepage and get business booming.
Your Content Matters
Post a few outstanding articles to your homepage that will grab people’s attention and really impress them. Make the content solve problems, inform and entertain. If you’re unable to produce such high quality and valuable content on your own, outsource.
Make Sharing On Social Networks Simple
If your content is going to make people say “Wow!” then they will want to share it with others. Make sharing easy by including the buttons underneath each article. Avoid using floating buttons that block your visitor’s ability to read, as this looks forceful and may discourage participation on your site.
Practice Responsible SEO Tactics
While it may seem impossible to keep up with the latest algorithms and top of the SERP criteria, it’s worth the effort to maintain your integrity in the process. Learn SEO basics and keep up with the latest info, while avoiding black hat methods that will only catch up with your site eventually.
Build A Great Blog Following
If you can earn some good numbers with blog readership, you can really take your website traffic building to a higher level. Master the ways of blogging in your own right and people will naturally want to visit your site, talk about you, and share your pages with others.
Exchange Guest Posts With Other Professionals
For a couple of reasons, guest posts can be very useful in getting more traffic to your site. First off, if you carefully screen your guests by seeing what the major search engine thinks of them, you could inherit some of their following by default. People who already follow your guest will have a good look at your site and decide if they should bookmark and return later. Secondly, when you guest for popular professionals, you gain instant credibility from their crowd, which should equate to them visiting your site, signing up for your newsletters and so forth.
Have A Positive Web Presence
Within your niche and beyond, make it a habit of chatting in forums, offering advice and solving problems for people. Avoid pushing your links or any type of sales tactics, as that may immediately turn people (especially moderators) completely off. Just keep a line to your website neatly tucked into your signature and let your helpful knowledge and winning personality do the rest.
Establish Yourself As An Expert
Effective website traffic building can be achieved in different ways, either by luck, such as something going viral, or by earning the invaluable trust of your audience. When they see you as an expert, they’ll naturally tend to gravitate towards your site. Be well versed in your niche and always responsive to the needs of your customers and the questions of your visitors. Image and reputation is everything, so build them, polish them often and protect them with your life.
Proofread Everything Before You Publish
This may sound obvious, but nothing will make you look unprofessional or unqualified as quickly as typos and other slip-ups. Use basic tools for proofreading your work, and have someone else look over your posts a final time before publishing them. Simple errors like typing “earrings” instead of “earnings” can be very costly, and people expecting Christmas gifts from “Santa” will be very disappointed if “Satan” is the sender instead.
Website traffic is vital to your online success. Keep this information in mind as you cultivate customers and build a solid reputation and reliable income stream for your sites.