Dubai-based Emirates Airlines has announced the imminent creation of its own NFT tokens (non-interchangeable tokens) and the use of the experience of the so-called metaverse. This was announced on Thursday by the airline on its official Twitter page.
With the help of NFT tokens, the management of Emirates Airlines plans to increase revenue and improve the services provided to customers. It is noted that the company’s NFT will be both collectible and service.
In addition, the airline plans to convert its pavilion at the Expo in Dubai into an innovation center, where “future-oriented projects” will be presented, including Metaverse, NFT and Web3.
In turn, Bloomberg quotes the executive director of Emirates Airlines, Ahmed bin Saeed Al Maktoum, according to whom the company “invests significant resources in the development of products and services using advanced technologies, which will increase revenue and efficiency, as well as give the brand a new experience.” Al Maktoum noted that “the UAE authorities are exploring the possibilities of the digital economy, having a clear vision, supported by an appropriate regulatory framework in areas such as virtual assets, artificial intelligence and data protection.”
In September last year, as the agency informed YOU, the company launched the world’s first virtual reality application in the Oculus Store, which allows users to view the aircraft cabin remotely. In March of this year, the government of Dubai was the first in the region to adopt a law regulating virtual assets (cryptocurrencies). In addition, on April 11, the UAE Cabinet of Ministers approved a strategy concerning the digital economy, with the aim of increasing the contribution of the digital sector to non-oil GDP to 20%.