If your company is in a marketing rut lately, why not learn to use Facebook to your advantage? Simply create your business profile and start spreading the word about how you can help customers with a great product or fantastic service. The following article will show you how it’s done!
Having contests are great for increasing your fan base on Facebook, so try to do that. Give discounts or prizes to people who share or actively market your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.
Consider Facebook to be a platform in sharing content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Think of it in this manner. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook will bring you a great deal of traffic if you do.
Use the custom tabs to maximize your Facebook marketing efficiency. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, if you have a contest going, a tab for that can be included.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.
Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
Nearly every business could use a marketing boost these days, and with virtually zero over-head, Facebook is the go-to medium. Hopefully this article puts you in the position to begin mastering the ways of “friending” and accumulating a wide audience of customers. The more effort you put into your Facebook campaign, the greater the rewards for your company will be.