The gaming platform, consoles, games and accessories seller GameStop plans to launch an NFT marketplace by the end of the year. Following this announcement, the company’s shares rose more than 22%.
The retailer plans to establish partnerships with the crypto industry, CNBC reported.
On the marketplace, GameStop will focus on virtual goods for video games – character clothing and weapons, according to The Wall Street Journal.
The company hired more than 20 people to manage its online merchandise business. Firm approached video game developers and publishers to post an NFT listing on its marketplace.
The OpenSea platform, where users can create, buy and sell NFTs, recently raised $ 300 million in venture capital and is valued at $ 13.3 billion, the newspaper said. That’s more than GameStop’s current estimate of nearly $ 10 billion.