Visa launches the NFT program for content creators

The payment giant Visa has launched an educational program for business development using non-interchangeable tokens (NFT). This is written by The Block.

The initiative is designed for a year and is aimed at artists, musicians, fashion designers and cinematographers.

Visa’s head of cryptography, Kew Sheffield, said the company hopes to understand the prospects and challenges faced by creators and explore the role that NFTs can play in monetizing their work.

Ultimately, the program will help Visa develop its own commercial NFT products.

Visa has not yet decided how many authors it wants to train under this program. However, Sheffield expects the group to be small to build a community and support technical mentoring.

Interested authors will have to fill out a questionnaire and pass a personal interview.

Visa will also provide authors with a one-time scholarship. Its size is not reported.

Recall that in October 2021, Visa, together with artist Micah Johnson, announced plans to create an educational project that will help creators of digital art learn about the potential of NFT.

In December, the company announced the emergence of a new consulting unit on the issue of cryptocurrencies.

The firm also develops products focused on stablecoins and CBDC.


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